You know the old saying – you have to hear about something three times before you stop to consider it.

I took my full “three times” with bulletproof coffee. First it was seeing a sign in a coffee shop, then it was a display in a small boutique grocery store, and finally it was a personal trainer asking me “have you tried bulletproof coffee? It’s unbelievable.”

Okay, I had to find out what this stuff was. Even though it’s about 500 calories per serving (and typically consumed in place of breakfast), people claim you gain focus and energy – and lose weight. In a nutshell, bulletproof coffee is made in a blender with:

• 8-12 ounces of brewed coffee
• 1 teaspoon to 2 tablespoons of Brain Octane Oil
• 1-2 tablespoons of grass-fed, unsalted butter or grass-fed ghee

Butter, oil, and coffee? From all the reviews I’ve read, it tastes way better than you might think. The bulletproof brew is based on a ketogenic diet, with high fat, moderate proteins, and low carbohydrates. It triggers weight loss through ketosis, a metabolic state triggered by a lack of carbs that kicks fat-burning into overdrive. The idea is that your body will draw upon fat stores as an energy source, rather than simple sugars like glucose, which is derived from carbohydrates.

It’s also supposed to boost cognitive function, bringing some mental clarity into your foggy morning routine (although regular coffee does that for most people).

Lots of people swear by bulletproof coffee, but none more than the people who make it. This blog describes it all:

And if you’re looking for a full, unbiased assessment of the product and the trend, you won’t get a more thorough analysis than this one.

I haven’t tried bulletproof coffee yet. But I will the next time I pass by a coffee shop that makes it. I’ve done my reading – now I want to see the results for myself.

Thanks for reading!
Ian Hull