Contemplating how to better my practice in this New Year, I was drawn to a piece addressing how lawyers need to think differently on the subject. Of the various items addressed, four that the author examines hit home to me:
- Leadership capacity and adaptability – The rate of change and competition in our industry is fast, and will probably accelerate. It may be valuable to consider whether your team is sufficiently resilient to bear the pressure of change. Does it have the foresight to more than just manage, and instead lead your firm through its changes to meet client needs?
- Data-driven business development – Examining readership data can aid your firm in identifying connected individuals and pursue them with a specific value proposition. I believe it can also help elevate content by tailoring it to suit the interests of your most highly engaged readers.
- Client intimacy – Satisfaction interviews are helpful in learning how to adjust to achieve a happier client, but they are not extensively used. Think about implementing something of this nature. What your firm can do to keep and grow your most important clients is imperative to have on your radar.
- Sustainability – Law firm leaders are facing management challenges, including managing Millennials and the expectation of the “always on” work culture. The author presses home the importance of creating a sense of purpose and belonging for your team, as well as investing in their members so a sustainable work environment is created.
Click here should you wish to read more on these and additional considerations to keep in mind.
Interestingly, another recent article speaks to new legislation that took effect on January 1, 2017 in France, reportedly implemented in response to the 24/7 work culture. It requires employers of 50 or more staff to negotiate off-hours email practices with their staff. Although no sanctions are specified for non-compliance, I would hope the intention to promote a climate limiting intrusion of the workplace into private life can be realized.
Thanks for reading and have a great day,
Other blog posts you might enjoy:
https://hullandhull.com/2011/08/hull-and-hull-llp-recognized-as-being-among-best-in-digital-marketing/
https://hullandhull.com/2010/06/marketing-an-estates-administration-practice/
https://hullandhull.com/2008/04/practice-management-blogs-a-source-for-new-ideas/