Social Media is not a fad and is fundamentally changing the ways we interact and communicate with others. Two of the more popular social networking websites, Twitter and Facebook, recently implemented policies that set out guidelines regarding a user’s account once they have died.
Under Twitter’s policy, a person can either request that the deceased user’s account be removed entirely or receive an archive of all the deceased user’s tweets offline once they have provided Twitter with the following information:
1. Your full name, contact information (including e-mail address), and your relationship to the deceased user;
2. The username of the Twitter account, or a link to the profile page of the Twitter account.
3. A link to a public obituary or news article.
By comparison, Facebook provides two options: either removing the deceased’s account, or "memorializing" it.
Memorializing a person’s account “means the account lives on in Facebook’s system, and other Facebook members can interact with the deceased member’s wall. What’s interesting about what Facebook put into place, compared to Twitter, is that there’s still a great deal of emphasis put on privacy and what can be done with the information that user has posted to the service. For instance, only that user’s friends can still visit the profile or find it in Facebook’s public search tool. And Facebook goes so far as to remove all status updates and contact information.”
It is hard to imagine that Facebook and Twitter will remain an important part of our lives many years from now, but Facebook has grown from 300 million to 500 million users in less than a year, with few signs of that slowing down. This is an indication that “policies about a user’s death can end up being just as important as those you agree to when you first sign up.”
Thank you for reading, and have a great day.
Rick Bickhram – Click here for more information on Rick Bickhram.
This is the first time I have ever contributed to a blog, legal or otherwise, so you can imagine my delight when I noticed an article in the June 11, 2010 issue of Lawyers Weekly entitled "Legal blogs that work”.
The article, written by Geoff Kirbyson, discusses the benefits of legal blogging and includes helpful hints on running effective law-blogs.
Mr. Kirbyson points out that legal-blogging has become more common amongst law firms. This assertion comes as no surprise to me. My colleague, Sharon Davis, recently discussed the growing popularity of blogging amongst members of our profession. She noted that blogging is not an alien concept for lawyers as writing has always been a large part of our professional lives. You can find her blog here.
The increased attention given to on-line media makes sense when you consider the number of individuals who rely on social media for their information. A 2009 study by CNW Group and Ledger Marketing found that 50% of those surveyed accessed social media tools once per day.
So, what makes a legal blog effective? A managing partner of a Winnipeg-based firm opined that an effective blog showcases activity at a law firm, highlights developments in particular legal areas, demonstrates a firm’s knowledge and expertise, and enables a firm to engage in client service through social media. This is certainly true.
In my opinion, however, there is one more necessary component to effective legal blogging. In addition to being accurate, relevant, and current, a legal blog should be FUN.
Happy blogging everyone! I know that we’ll talk again soon.
Kathryn Pilkington – Click here for more information on Kathryn Pilkington.
Without understanding what the term “social media” is, it can sound intimidating to those in our industry who are not computer literate. But what is social media? Wikipedia defines social media as “media which are formed mainly by the public as a group, in a social way, rather than media produced by journalists, editors and media conglomerates." In an article, composed by Gary Edgar of LawPro, he defines social media as anyone looking to engage, connect and network with others online.
Gary Edgar does point out that one thing social media is not, is a fad. Social Media is fundamentally changing the ways we interact and communicate with others and it will be interesting to see how this form of media continues to evolve.
Social networks can be used to learn, exchange ideas and collaborate on projects. I have participated in numerous forums where I have learned how to troubleshoot many problems that I may have encountered with my automobile and computer, moreover, I have also learned neat little tips on some home renovations. Social Media can also be used as a form of marketing. As Gary Edgar points out in his article, 15-20 years ago, the options for self promotion were limited to newspaper ads, the yellow pages, a radio or TV. Now with the concept of social media, our options have multiplied and the costs for self promotion have been drastically reduced.
However, the social media world is not the flawless paradise that we all would like it to be. There have been instances of online imposters, questions as to how much of my real life persona should I share online, how many people are seeing the things I post and who owns the information that is placed online? These are all very important questions that will become clearer as this form of media continues to evolve.
Until next time,
Rick Bickhram – Click here for more information on Rick Bickhram.
Listen to The Formal Passing of Accounts.
This week on Hull on Estate and Succession Planning, Ian and Suzana talk about the specifics of what happens when you have to go to court to formally pass accounts.
Listen to Talking About Wealth and Personal Finance.
This week on Hull on Estates Suzanna and Ian review the pullout in March 18th’s New York Times and talk about the importance of dialog before and after death.
Listen to Funeral Considerations
This week on Hull on Estate and Succession Planning, Ian and Suzana discuss the considerations and responsibilities of estate trustees at the time of a funeral.
Listen to The Core Issues Concerning Estate Taxes
Continuing from yesterday’s blogpost on C.C.Chapman and Mitch Joe’s podcast about personal branding, we wanted to elaborate on the importance of authenticity . Your success using social medium such as blogs and podcasts lies in producing a personal brand that is truly "you" and not something that is manufactured to fit within your business model or personal agenda.
The challenge is learning to understand what message you need to communicate, rather than the actual presentation of the message itself. Essentially you have to do your best to make sure there is no disconnect between who you are and what you are trying to communicate.
Throughout this podcast, C.C. and Mitch continually impressed the importance of finding the “real you”. In order to successfully accomplish this difficult task, you have to discover what your story is. Mitch makes it clear that a real story lies at the core of any good, transparent and authentic communication piece and the story is generated from your natural passion.
An interesting example of a corporation who has successfully driven home their message is the Harley Davidson Company. They truly tell a story. One would initially assume that the Harley Davidson Company simply manufactures motorcycles. However, they go much further to market their product. In fact, they market their motorcycles as components of a lifestyle founded on American values, specifically power and freedom.
The ultimate marketing goal is to become a mental tattoo on your audience or client base.
We hope that this introduction to the wise words of C.C. Chapman and Mitch Joel has been helpful.
All the best,
Suzana and Ian.
Talkr is a program which takes a RSS feed and converts it into audio. You can take the feed from a blog or from a media source webpage, such as a headline in the New York Times, and Talkr will pull those feeds every hour and once a new entry is available, the text will be converted into audio format so that it can be listened to at your convenience, just like a podcast.
Another useful source of Talkr is that you can include a "listen to this" button to your blogpage, and the Talkr program will convert your blogposts into audio and allow those listeners who would prefer to listen instead of read, to access your blog in an audio format.
If you are interested in trying out the program quickly, it is installed on the Talkr blogpage.
Good luck in your review of this interesting and innovative social media tool.
All the Best,
Ian and Suzana
During Duct Tape Marketing’s August 16 2006 podcast, the host, John Jantsch, interviewed Seth Godin, who has just published a new book, Small is the New Big, which is essentially a compliation of Seth’s popular blogs.
The theme of this book is that big used to matter. Working for big companies used to be enviable, as big companies could defeat small companies with large marketing and advertising budgets. People were obsessed over the economies of scale and no one ever talked about economies of little.
However, Seth’s view is that when treat people with respect and as individuals, you have the flexibility to react to different changes and circumstances, in a sense you are acting small.
Seth points out that it doesn’t matter if you are a big or small businesses, rather he is saying that businesses must focus on how they act, and the way that they operate in their own economic environment. When you act small, you can eventually become big.
Therefore, Seth expresses that in his experience there does not seem to be any core relationship between the size of the business and how the business acts.
One of the significant changes over the past short while, in Seth’s view, is that people will now seek out information that they think is either important or interesting to them. As there are more alternatives, people are pickier about what they will participate in. He notes that the minute that you treat the client or consumer like a cog in the wheel, you will find your customer/client immediately looking at another competitive alternative.