On a recent Marketing Monger podcast of November 22, the host of the show, Eric, spoke with the owners of a start-up company called Famundo. This is a company that has designed a computer software program expressly for the use of families and community organizations.
This interesting company has created organizational software that is much more than simply another “appointments calendar” program.
During the podcast, Eric pressed his guests on this issue and we were told about all of the different additional add-on features of what is a program designed to help busy families to better organize their world.
Continuing from yesterday’s blogpost on C.C.Chapman and Mitch Joe’s podcast about personal branding, we wanted to elaborate on the importance of authenticity . Your success using social medium such as blogs and podcasts lies in producing a personal brand that is truly "you" and not something that is manufactured to fit within your business model or personal agenda.
The challenge is learning to understand what message you need to communicate, rather than the actual presentation of the message itself. Essentially you have to do your best to make sure there is no disconnect between who you are and what you are trying to communicate.
Throughout this podcast, C.C. and Mitch continually impressed the importance of finding the “real you”. In order to successfully accomplish this difficult task, you have to discover what your story is. Mitch makes it clear that a real story lies at the core of any good, transparent and authentic communication piece and the story is generated from your natural passion.
An interesting example of a corporation who has successfully driven home their message is the Harley Davidson Company. They truly tell a story. One would initially assume that the Harley Davidson Company simply manufactures motorcycles. However, they go much further to market their product. In fact, they market their motorcycles as components of a lifestyle founded on American values, specifically power and freedom.
The ultimate marketing goal is to become a mental tattoo on your audience or client base.
We hope that this introduction to the wise words of C.C. Chapman and Mitch Joel has been helpful.
All the best,
Suzana and Ian.
Talkr is a program which takes a RSS feed and converts it into audio. You can take the feed from a blog or from a media source webpage, such as a headline in the New York Times, and Talkr will pull those feeds every hour and once a new entry is available, the text will be converted into audio format so that it can be listened to at your convenience, just like a podcast.
Another useful source of Talkr is that you can include a "listen to this" button to your blogpage, and the Talkr program will convert your blogposts into audio and allow those listeners who would prefer to listen instead of read, to access your blog in an audio format.
If you are interested in trying out the program quickly, it is installed on the Talkr blogpage.
Good luck in your review of this interesting and innovative social media tool.
All the Best,
Ian and Suzana
During Duct Tape Marketing’s August 16 2006 podcast, the host, John Jantsch, interviewed Seth Godin, who has just published a new book, Small is the New Big, which is essentially a compliation of Seth’s popular blogs.
The theme of this book is that big used to matter. Working for big companies used to be enviable, as big companies could defeat small companies with large marketing and advertising budgets. People were obsessed over the economies of scale and no one ever talked about economies of little.
However, Seth’s view is that when treat people with respect and as individuals, you have the flexibility to react to different changes and circumstances, in a sense you are acting small.
Seth points out that it doesn’t matter if you are a big or small businesses, rather he is saying that businesses must focus on how they act, and the way that they operate in their own economic environment. When you act small, you can eventually become big.
Therefore, Seth expresses that in his experience there does not seem to be any core relationship between the size of the business and how the business acts.
One of the significant changes over the past short while, in Seth’s view, is that people will now seek out information that they think is either important or interesting to them. As there are more alternatives, people are pickier about what they will participate in. He notes that the minute that you treat the client or consumer like a cog in the wheel, you will find your customer/client immediately looking at another competitive alternative.
At page 43 of the book Naked Conversations, the authors use a classic quote from a great blogger who describes it as follows: "Blogging is word of mouth on steroids".
A well-known legal blogger, Lawrence Lessig, also comes highly recommended in the book. T
he authors point out (at page 87) that they were a bit surprised by the number of lawyers collaborating on blogs, as they perceive the profession as being the most competitive. They illustrated the point by taking the readers to three seeming competitors in the area of patent law.
Attorneys Stephen M. Nipper, Douglas Sorocco and J. Matthew Buchanan are all patent lawyers with an interest in blogging. Each of them started blogs within three weeks of each other and then discovered each other through the blogosphere. In a short time, they found themselves to be trusted colleagues, exchanging email, talking on the phone and they even started collaborative forms of writing by using software that allows groups to collaborate by editing each other’s words on an Internet site. The result of working together produced the creation known as Rethink(ip), a collaborative blog addressing how lawyers and clients should work together on IP issues.
The blogosphere is something that needs to be transparent, open and honest. The authors point out (at page 94) that consultants/lawyers need to get over an inclination to hold their cards close to their chests. They point out that if you are afraid to share ideas, you shouldn’t blog.
The authors also point to a classic quote from Walt Disney when someone asked him if he wasn’t worried about telling so many people about his ideas. In response, Disney said, "Those were last years ideas".
A classic question that arises when considering the whole concept of blogging is whether or not blogging is in fact marketing? In essence, the authors answer this question by saying that if blogging is your only marketing element, then you are entirely missing the boat. Blogging needs to be part of a marketing plan and not a sole entity. The advantage to blogging is that (page 94-95) blogs help organizations get closer to customers and customers closer to brands. Blogs are a powerful tool that few can afford to ignore. According to the authors, the bottom line is if your target audience wants a blog, you had better blog.
Finally, if you are ready to start to blog, then the authors (at page 172) suggest that you read a bunch of blogs. An easy starting point is to use the blog category in Goggle as a key word search engine. Based on our experience, the keyword searches are all that you need to be able to properly start a searching process.
Best of luck, Suzana and Ian! ——–