This is the first time I have ever contributed to a blog, legal or otherwise, so you can imagine my delight when I noticed an article in the June 11, 2010 issue of Lawyers Weekly entitled "Legal blogs that work”.
The article, written by Geoff Kirbyson, discusses the benefits of legal blogging and includes helpful hints on running effective law-blogs.
Mr. Kirbyson points out that legal-blogging has become more common amongst law firms. This assertion comes as no surprise to me. My colleague, Sharon Davis, recently discussed the growing popularity of blogging amongst members of our profession. She noted that blogging is not an alien concept for lawyers as writing has always been a large part of our professional lives. You can find her blog here.
The increased attention given to on-line media makes sense when you consider the number of individuals who rely on social media for their information. A 2009 study by CNW Group and Ledger Marketing found that 50% of those surveyed accessed social media tools once per day.
So, what makes a legal blog effective? A managing partner of a Winnipeg-based firm opined that an effective blog showcases activity at a law firm, highlights developments in particular legal areas, demonstrates a firm’s knowledge and expertise, and enables a firm to engage in client service through social media. This is certainly true.
In my opinion, however, there is one more necessary component to effective legal blogging. In addition to being accurate, relevant, and current, a legal blog should be FUN.
Happy blogging everyone! I know that we’ll talk again soon.
Kathryn Pilkington – Click here for more information on Kathryn Pilkington.
Yesterday I blogged about the usefulness of blogs for lawyers. Today I will provide some specifics and recommend a few blogs to you.
The advantage of blogs as a publishing vehicle is the access to information in real time. The latest news and topics are always available and you can get your own information out to the legal community and to potential clients without having to wait for the printing press. The pressure is a bit less as well because on some level blogs are meant to entertain, and no one expects them to be perfect – blogging is, after all, immediate media.
One well-respected Canadian law blog that has been around since 2005 and has many regular contributors is Slaw.ca. Slaw provides a variety of high-quality information relevant to the legal profession and editors make sure that content is appropriate for its intended audience, comprised mostly of lawyers, law librarians, legal academics and students – i.e. a general level of legal information is assumed. Note that you will still see this caveat, which illustrates exactly why lawyers are often hesitant to blog: “But please note: we do not offer legal advice, even in the most vague terms.”
Another great blog you should check out is practicePRO’s avoid a claim blog with a tagline of “Where claims happen, Why claims happen, And what you can do to avoid a claim happening to you”. Now that is a blog we should all be reading on a regular basis!
Enough about information and risk – what about good old fashioned business? Sometimes lawyers can use a little advice in this area also. Check out this Canadian legal marketing blog to pick up a few hints and tips so you can not only be smart, connected and well-informed, but be able to pay to pay the bills while doing so.
Now you are ready to go out there and blog!
Sharon Davis – Click here for more information on Sharon Davis.