The facts are saddening. The applicant and other class members, after losing loved ones, discovered that their loved ones’ obituaries (often with a photo) had been duplicated and posted on Afterlife’s website without permission. Many class members had written the obituaries in a personal way, adding to the emotional blow. The class members were also outraged at Afterlife’s conduct in seeking to profit from their bereavement through sales of candles and other advertising, and in conveying to the public that the families were benefiting from such sales.
The Court granted much of the relief sought, including $10 million in aggravated damages, given its agreement with the applicant that “…Afterlife’s conduct, aptly characterized as “obituary piracy”, is high-handed, reprehensible and represents a marked departure from standards of decency.”
It is heartening to know that justice was done in this case, with the award including injunctive relief preventing the website to operate, as well as a total damage award of $20 million. However, this optimistic feeling is tempered by the fact that Afterlife did not defend the lawsuit and shut down its website shortly after the class proceeding was commenced. It may thus be that enforcement of the Judgment will present a challenge, which would be an unfortunate outcome in an otherwise encouraging decision.
Thanks for reading,